The Other Side Interviews
Ep218i – WOKE Marketing KILLS Brands – So Why DO Companies STILL Do It?
57m
Qantas is the latest company to foolishly go where brands should never tread: into divisive political issues.
Given the number of failed ‘woke’ marketing efforts lately, you’d think brands would learn. But the trend persists. Why?
The Other Side Interviews host Damian Coory – himself an expert with 20 years’ experience in PR - discusses with Sydney-based Branding and Advertising expert Sean Masters why brands appear to be so keen to commit a kind of suicide when the risks are so obvious,
What is driving brands to make all the obviously wrong decisions in jumping on political ‘causes’ and social movements that don’t reflect the majority of their customers?
Have the woke kids taken over the marketing and PR departments like their HR friends? Or is there another, more hidden, explanation driving these apparently self-destructive strategies?
This Ep 218i first aired on ADH TV on 15 August 2023. The Other Side Interviews is a weekly long-form interview show on important news topics. It streams every Tuesday night at 6pm on Australia's ADH TV at https://watch.adh.tv/the-other-side-interviews-1 It complements the weekly main show The Other Side Australia with Damian Coory which is a news and commentary summary show that streams on Friday nights at 8pm.
Up Next in 2023
-
Australia’s NEW Alternative Labour UN...
Some people sit around complaining about the way the world should be. Others do something about it. Graeme Haycroft falls into the latter category.
Graeme is the creator of the RED UNION – a group of alternative labour unions without links to the Labor Party, for people who want workplace pro...
-
Ep216i – How the BRITISH ended SLAVERY
In many former European colonies August the first is Emancipation Day celebrating the abolition of slavery throughout the British Empire almost two centuries ago.
And while our postmodern sensibilities drive our cultural institutions to fixate on the offence of the latter fact, the sin of sla...
-
Ep215i – Behind the Rebel: Avi Yemeni...
There are few people who have impacted the independent media scene in Australia as much as Rebel News Australia editor AVI YEMENI. As Damian notes in this tell-all interview, Avi is a man who makes the energizer bunny look like a zombie. By 20 years of age he’d lived more life than many do by 60...
